Available Programme
ESG (Environmental, Social and Governance) & Culture in Marketing
Programme delivered by the School of Business
Objectives
To enhance students' awareness of the significance of Environmental, Social, and Governance (ESG) principles, as well as to develop their sensitivity in addressing cultural differences im marketing across various countries.
Learning Outcomes
- Demonstrate an understanding of the concept of Environmental, Social, and Governance (ESG) and its significance in the marketing of consumer products.
- Recognize cultural differences among consumers in various regions and countries, and understand their implications for marketing strategies.
Programme Schedule
| Date | Time (HKT) |
|---|---|
| 21 Jun 2025 (Sat) | 4:00 pm - 7:00 pm (Show in Your Time Zone) |
| 28 Jun 2025 (Sat) | 4:00 pm - 7:00 pm (Show in Your Time Zone) |
Programme Details
- Conducted in English.
Programme Instructor
Mr. Barry HUNG
Lecturer I
Department of Management, Marketing and Information Systems
School of Business
About the School of Business
For more than half a century, Hong Kong Baptist University (HKBU) has been at the vanguard of business education in Asia, moulding generations of business leaders. Steeped in a tradition of academic excellence, yet always looking forward to new intellectual horizons, HKBU prides itself in striving to always remain a true pioneer in business education. Located at the crossroads between the emerging countries of Asia and the West, HKBU is ideally situated to confront the changes impacting our world, be it the economic resurgence of China, the deepening impact of globalization or the need for new ethical standards in the age of sustainability.