Available Programme
Advertising and Public Relations 101: Lights, Camera, Influence & AI!
Programme delivered by the School of Communication
Objectives
This course introduces high school students to the fundamentals of advertising and public relations, covering basic principles, current trends, campaign planning, and implementation. It also emphasizes strategic communication, media engagement, storytelling, creativity, ethical practices, and real-world applications in a dynamic media landscape.
Learning Outcomes
Upon completing this course, students will understand the roles and impact of advertising and public relations in contemporary communication. They will develop originality in advertising through case studies and strategic campaign planning, and gain essential skills in crafting PR strategies, press releases, and social media campaigns, along with insights into ethical practices in the industry.
Programme Schedule
| Date | Time (HKT) |
|---|---|
| 14 Jun 2026 (Sun) | 4:00 pm - 7:00 pm (Show in Your Time Zone) |
| 21 Jun 2026 (Sun) | 4:00 pm - 7:00 pm (Show in Your Time Zone) |
Programme Details
- Conducted in English.
Programme Instructors
Dr. Lola XIE
Research Assistant Professor
Department of Communication Studies
School of Communication
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Ms. Barbara FU
Lecturer
Department of Communication Studies
School of Communication
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Dr. Florin SERBAN
Lecturer
Department of Communication Studies
School of Communication
About the School of Communication
The School of Communication at Hong Kong Baptist University was originally founded in 1968. It provides a comprehensive range of programmes in communication available in Hong Kong at the undergraduate and postgraduate level.
Within the four-year undergraduate curriculum for the Bachelor of Communication (Honours) Programmme, the School offers three choices of major to follow the General Education and core communications courses.